Urban Decay CA

Urban Decay was born in Southern California in 1996, when they disrupted the industry’s sea of pink-dominated counters. Badass cruelty-free, high-performance makeup. Reinvention over perfection. Inspiration without replication. Kindness over cruelty. Unsubscribe from beauty telling you to be pretty. Be whatever you want to be. PRETTY DIFFERENT. Our innovative longwear formulas are designed to go all day and last all night. Urban Decay's committed to making as many vegan products as possible. Vegan formulas are kinder to the earth, and they contain zero animal-derived ingredients or by-products.