Loungeunderwear.com
Lounge UK is an online swimwear,loungewear and underwear brand founded by Dan Marsden and Melanie Paradise. The concept was developed by a team that combined strategic business practices with tactical design sense to offer consumers comfortable yet attractive pieces. Following its first classic triangle design,Lounge UK started to gain traction,and within 12 months,the company was able to begin scaling. Later,the team developed an expansion plan in order to reach consumers in more international markets,including Australia and the EU. As a completely online business selling clothing products,the team developed a digital fitting room to help customers find their perfect size.
