Fitbit
Fitbit has created an entire industry around wearable technology, helping people change their lives for the better through software and services that range from the smallest milestones to the biggest changes. 10k steps started out as a magic number and became an ode to goal setting - but today, the Fitbit community goes far beyond that number. Its global team is at the forefront of the trackers, smartwatches and software that make your health and fitness journey worth celebrating. To empower and inspire you to live a healthier, more active life.