DL1961

DL1961 is a global premium denim brand that is carried in hundreds of stores. XFIT is a cotton-wrapped Lycra thread intertwined with polyester made by DL parent company ADM Denim, which was founded by Faisal and Meliha Ahmed. The company uses an eco-friendly manufacturing process that it introduced in 2013 to use less water, waste, and dye. The brand has a maternity line.

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